
SPECIALIZE
IN YOUR
PASSION
5 essential questions and a worksheet to direct your practice and build a career you love.


Do you prefer to PROVIDE softer or deeper work in general?
1.
Would you rather work in a spa setting or a medical one?
2.
What type of people should your clients be (or not be?) Do you have a soft spot for any group in particular?
3.
What problem do you solve? What is your bodywork best at treating? Why should a client book?
4.
Are your answers to #2, #3, and #4 compatible?
5.
Worksheet:
Write down a few modalities that interest you.
Write down what your workspace should look like, feel like, and smell like.
Build a perfect client on paper. When do they get massage? How much do they pay?
List the top issues you help and some of the people who may suffer from them.
If you relish the idea of treating athletes, but also love spa vibes, revisit #2-#4