FIND YOUR
IDEAL
CLIENT
5 essential questions and a worksheet to help you find the perfect client for your practice.
​
What kind of people do you enjoy being around or have experience working with? How would you define them as a group?
1.
What problem do you solve? Are the people from question 1 likely to respond to your solution?
2.
What area do you wish to work in? Does this population live or work nearby?
3.
What days/hours will you work? Mornings, afternoons, evenings, weekdays, weekends, or a combination? Take your time on this - it's one of the biggest perks of being a BOSS!
4.
Where are you likely to meet this client / how would this client discover you? Online, referral, outreach?
5.
Worksheet:
Write down a few things these people have in common. It may be activity, demographics, or ailed by a certain condition.
Make a list of your favorite treatments and the people who may suffer from pathologies you treat.
Google "Demographics [zipcode]" and gain insight into your planned market. Highlight important info.
Is your population off work during your hours? A career person is unlikely to schedule before 5 during the week, and a full-time-mom unlikely to schedule after 3 during the week. Adjust if needed.
Imagine where this client is likely to go during their day. Where can you get their attention?